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Event Management & Executive Production

Event Management

Desert Beam defines Event Management as “the application of project management to the creation and development of large scale events. It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics, and coordinating the technical aspects before actually launching the event”…which is also very accurate.

Many ‘non event types’ think that designing and producing an event is easy, isn’t it? Just find a venue, come up with a good theme, get some food and drink, book a band, and send the invites out on time.

Unfortunately, like many things that seem simple creating a successful event requires a lot of hard work and a diverse range of skills and experiences from project planning to budgets.

What does our event management involve?

What is the purpose of the event? What experience do we want people to have? Planning an event is impossible without clear objectives.

Determining what has to happen and when. Any large event involves complex time management, scheduling and coordination of other people’s activity – such as catering, digital and technological set up and venue preparation.

Selecting a venue may seem simple but the importance of finding the right venue should not be underestimated. This involves research, contract and cost negotiation and building working relationships.

every event involves a range of suppliers. From caterers to lighting, diverse suppliers need contacting, short-listing, negotiating costs with and finalising contracts.

probably second only to having clear objectives comes effective budget management. Delivering a great event is easy with unlimited funds, but great management is required to produce an event within a constrained budget.

it’s never a case of if you build it they will come: delivering an audience requires marketing the promise of what the event will deliver! Today this involves various channels across direct mail, social media and digital marketing.

events are complex, as having many elements contributing to an event means multiple possible points of failure. Understanding what the risks are strategies to minimise risk and developing a robust contingency plan in the event of problems is a non-negotiable task in event management.

making decisions in the event planning process that consider the social and environmental impact.

Executive Production

Anyone who wants to organize an event, be a private or a company, wants the event to be successful, studied in detail and that it perfectly succeeds in the intended purpose; it can be a ceremony, a festival, a conference or a gala dinner: in all cases, you have to consult a professional (Desert Beam) in the field who knows how to manage all of its stages: this professional figure is the event producer.

An experienced professional


We have seen how the figure of the event producer is the ideal reference point for anyone looking to create a successful event; both if the structure and the characteristics of the event are already well clear in the mind of the customer, or whether constant support in the design of each phase of the project is needed, a specialized event production service will respond to the needs of each customer with the highest quality, customization and precision: investing time and money for the consultation and support of an event producer means having a guaranteed confirmation in terms of quality and effectiveness of the event.

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